Japanese Valentines Day and White Day

I was talking to my Japanese co-worker about Valentines day and found out that it is celebrated differently here. On Valentines day the women give gifts to the men in their lives (usually store or homemade chocolates). I asked if the women got anything and she said no that this would happen on March 14th on White Day. White day is when the men who received the chocolates on Valentines day then give gifts (usually more expensive ie jewelry, a trip etc) to the women. Hmmm This sounds like it might be a good custom to adopt :)